All posts by Leon Jones

How to Get Your Business in the Health and Fitness Industry

The health and fitness industry is far from uniform – the offer varies greatly depending on each fitness brand’s price range. Based on the pricing strategy, which market segments exist for today’s gyms, and which one is altering the current landscape?

Premium fitness centers: These are luxurious high-end gyms. Customers pay a high price to enjoy exclusive benefits – greater availability of machines reduced classes, spa treatments, more comfortable changing rooms and bathrooms, etc. In this price category, customers get what they pay for, and they don’t skimp on details.

Mid-range fitness centers: Gyms in this segment are characterized by their sense of community, backed by a strong brand. This family environment provides a collective experience where staff plays a fundamental role, supporting clients to create more personal atmospheres. While some believe this segment is in decline, mid-range centers like Anytime Fitness thrive with a strong community behind their brand, giving customers the personal treatment they need to achieve their training goals.

Low-cost fitness centers: This type of club offers great deals at very low prices. Members generally do not pay annual contracts and enjoy high-end machines and the latest technology with 24-hour access. Gym chains like Basic-Fit, with aggressive expansion plans, are reaping the rewards of growth in popularity in this segment – opening centers in the right places at attractive prices, thus capitalizing on the business model’s economy of scale.

Selective Business Expansion Opportunities vs. Dominance Tactics

Expansion plans based on the strategy of a large number have stopped working in this highly competitive market. To grow sustainably, it is no longer enough to place a new center on every corner and try to gain market share by increasing clubs’ number. The cost of each failed center in a constantly growing market weakens the brand. For this reason, business expansion opportunities must be associated with a key component of location, where new openings are selected only when market conditions in the area are favorable.-concentration of potential customers, number of competitors in the neighborhood, etc. Many fitness brands have already experienced that growing in numbers doesn’t always mean growing in profits. This selective expansion strategy, defined by the location factors of new clubs, is what makes the difference between a long-lasting expansion plan and one that results in high costs and few benefits.

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Location Intelligence For Sustainable Expansion Plans

The first step in defining a successful expansion plan is to identify your target customers – the target audience likely to join the gym at a certain price. Are they men and women between the ages of 30-40, with family and full-time employment? Or are they college kids living with their parents? It is important to know who the target audience is and where to find it. This is where Location Intelligence can help. Once the target customer has been defined, Location Intelligence technology makes it possible to find areas with a high concentration of this type of audience. In today’s fitness market, the demographic and social factors that shape each potential location’s environment are more important than ever.

15Oct/20

Discussion: Fitness Apps On Becoming The Future Of The Fitness Industry

You should have hidden under a giant hood not to know that the fitness industry has changed forever. Before the coronavirus transformed life as we know it, the industry was already switching to digital. But the recent pandemic overloaded that process.

The use of training tools like Peleton, Nike, and Under Armor had already exploded. If we add to this the closure of facilities, it can be said that these companies are doing quite well. Without a gym, club, or studio to go to, consumers switched from face-to-face training to training at home or their local park. Physical exercise remains a priority for consumers, but the way they are doing it has changed.

Users are loyal to their favorite fitness apps.

Almost 96% of consumers only use one fitness app, and more than 75% of active users open their apps a minimum of twice a week. And that’s not even the most active! 25% of the most engaged users open their health or fitness apps more than ten times a week.

This is scary for many fitness business owners. That’s right. But it does not have to be like that. Instead, the boom in fitness apps can act as a huge opportunity.

How can fitness apps benefit gym, club, and studio owners?

Hear us on this. Well, it could be detrimental to the health of your business if all of your customers start using a competitor’s fitness app, but what if you had your own? Think about the possibilities of reaching your customers up to ten times a week, despite pandemics, forced closures, vacations, or any other reason that a user may have to be away from your center.

Your clients are ready for your digital training app because they have gotten used to the idea of ​​doing digital exercise for months. Instead of letting apps take advantage of market changes, and take away your customers, teach them a lesson.

Unlike other fitness apps that lack a personal touch, you know your customers well. They have the opportunity to train with you in person and combine it with an online experience. You can go far beyond your fitness app.

Adapt your business model

Adding a digital application experience to your memberships can transform your business model. You could bring in additional revenue streams and retain customers who might be tempted to cancel their memberships and switch to a digital solution.

Use an app to rebuild your community.

The recent pandemic may have impacted your club community. After all, it’s difficult to engage clients when you don’t see them for several months. Using a fitness app is an effective way to foster a sense of community and commitment from champions.

Relationships are a crucial part of the gym, club, or studio experience, and this is an essential thing that normal fitness apps can’t offer. When using competitive fitness apps, customers don’t have access to coaches and other users in the community who are in the same situation.

When you have a community that works, it is clear that your customers’ progress matters to you. The best way to show them that you care and to make sure they stay on track is to be with them 24 hours a day, seven days a week.

More touchpoints to stay connected

Not only does having training plans within an app or notifications that remind clients of classes to help them stay fit (and, as a result, happy with your business), but it also gives you more options and opportunities to push products and top quality services. You could use digital touchpoints to offer group or personal training sessions or offer access to unique digital services like food and nutrition tracking.

Make your business future-proof

We do not know what events the future will bring. But we know that if you support your business by also offering a digital service, you will serve customers no matter what happens. With a mixed business model, you will be ready to face the second wave of coronavirus.…

14Oct/20

Basic Elements Of The Health And Safety Plan

 Occupational hazards are one of the most serious security problems at work. Although it all depends on the sector itself and the company in particular since not all of them have the same kinds of incidents or the same possibilities of suffering them, those companies and offices that have contracted workers must have a complete security plan that helps to prevent problems and explain the protocol to follow if they occur. At the same time, there must be a memory in which data on the incidents that have occurred are collected to take complementary measures.

By law, all companies must have a specific document that establishes the steps that must be followed to guarantee safety in the workplace and the individual and collective measures that must be taken into account to avoid any risk. In turn, this plan should also monitor the measures and establish the type of training that employees should receive to ensure a safer environment.

Those that we show you below are some of the specific elements included in a security plan. In any case, it must be taken into account that these must be adapted to the sector and the work environment itself. Therefore, some of them are not relevant, or others appear that need to be incorporated.

The security plan: keys to its preparation

  • Individual responsibility: The safety plan must contemplate the workers’ responsibility towards the protective equipment that the company provides to each of them.
  • Joint Occupational Health and Safety Committee: There must be an organization that knows how to improve the workforce’s safety and health in terms of prevention. Small companies often use external services, although large companies can also lower costs without sacrificing security.
  • Health and safety rules: The company must establish the specific rules that must be followed to make the environment safer. These standards must be known to workers, and the organization must ensure their disclosure.
  • Correct work procedures: Employees, especially newer ones, must follow the processes that have been established in the plan. The staff themselves and superiors have to make sure of this, although extraordinary supervision measures can also be established.
  • Employee orientation: Orientation and explanations never hurt and allow employees to improve their company’s attitude towards safety.
  • Training: The training of workers involves investing in specific training that gives them the knowledge and skills they require to work safely.
  • Accident report and investigation: The safety plan must have a memory that includes the accidents that have occurred, their causes, and also an analysis that determines how to prevent them in the future by changing those aspects that may have originated them.
  • Emergency procedures: It is necessary to establish specific protocols that must be followed when an accident occurs or a health problem that requires urgent intervention.

As you can see, many elements must be considered when drawing up a prevention and safety plan. However, having it well developed will help you prevent accidents and increase your staff’s productivity because the risks that cause casualties in the workplace, which affect the performance of the company, will be reduced.